1. Scope
This policy applies to social media content and campaigns created, managed or published by Finch Technologies for its own channels or on behalf of clients, where the relevant engagement includes such work. It should be read with the platform’s own terms, the client agreement and applicable law.
2. Content, copyright and intellectual property
- Use only content that is original, licensed, in the public domain or otherwise lawfully authorised.
- Obtain appropriate permissions for photographs, videos, music, fonts, artwork, logos, testimonials and identifiable individuals.
- Do not copy competitors’ creative work, impersonate another person or brand, or use trademarks in a misleading manner.
- Do not publish defamatory, deceptive, hateful, harassing, obscene, fraudulent or unlawful material.
3. Advertising, claims and endorsements
Paid promotions, sponsored content, barter collaborations, affiliate links and material connections must be disclosed clearly and conspicuously where required. Disclosures should be easy to notice and understand, placed with the endorsement and not hidden among hashtags or behind a “more” link. Claims about products and services must be truthful, supportable and not misleading. Do not fabricate reviews, ratings, results, credentials or testimonials.
Campaigns should consider the Consumer Protection Act, 2019, applicable advertising rules and the Advertising Standards Council of India (ASCI) Code and influencer-advertising guidelines where relevant. See ASCI and the Department of Consumer Affairs.
4. Privacy, data and consent
Obtain appropriate permission before using a person’s image, voice, personal story, contact details or private communications in promotional content. Handle leads, direct messages, audience lists, pixels and campaign analytics in accordance with applicable privacy and data-protection requirements, platform rules and the Privacy Policy and Data Policy. Do not disclose confidential client or customer information.
5. Community standards and platform rules
Follow the rules of each platform, including rules on prohibited content, impersonation, spam, fake engagement, promotions, political advertising, regulated goods and account security. Moderate comments consistently and respectfully. Escalate credible threats, safety concerns, impersonation, copyright complaints and legal notices to the appropriate client contact or platform process.
6. Client approvals and responsibilities
Clients must provide accurate product information, evidence for material claims, required licences and approvals, and confirmation that supplied assets and data may lawfully be used. Unless agreed otherwise in writing, clients are responsible for final approval of factual, regulated or legally sensitive campaign claims. Finch may pause or decline content that appears unlawful, unsafe, misleading or unsupported.
7. Report a concern
To report content, a rights concern or a suspected policy breach involving Finch-managed activity, email support@finchtechnologies.com with the URL, relevant details and your requested action. We will review the report and respond as appropriate.