Page views show activity, but they do not explain whether visitors are finding what they need. Event tracking can reveal where people engage or abandon a journey.
What businesses should focus on
- Track primary calls to action and form submissions
- Measure form starts and completion rates
- Separate traffic sources and landing-page performance
- Track calls or messaging clicks where appropriate
- Respect consent choices and privacy requirements
Make the next step practical
Keep event names consistent and test tracking after every website change. Use analytics to find friction and improve the experience rather than collecting data without a purpose.
Every business has a different audience, operating model and level of digital maturity. Use these recommendations as a starting point, validate them against your own customer journey and prioritise changes that can be measured.