Outdated information can weaken trust and create avoidable support questions. Not every page needs a monthly rewrite, but every important page should have an owner and review schedule.
What businesses should focus on
- Review service details and pricing whenever they change
- Check high-traffic pages quarterly for accuracy and clarity
- Refresh case studies when new outcomes are available
- Review legal and policy pages when requirements change
- Use search and enquiry data to prioritise updates
Make the next step practical
A content calendar should include maintenance, not only new publishing. Keep a simple record of review dates, owners and changes.
Every business has a different audience, operating model and level of digital maturity. Use these recommendations as a starting point, validate them against your own customer journey and prioritise changes that can be measured.